Recommendations of the Editorial team
Even before Oasis play their first reunion concert on July 4th in the Millenium Stadium Stadium of Cardiff, the band’s treasury rings vigorously. Yesterday (June 19) presented their new collection at Adidas Originals in an elaborately orchestrated social media campaign.
“It is a tribute to two brothers, two icons, a band and a brand that she accompanied on their way,” says her PR jargon about the long-term connection between the Franconian sports giants and the rabbits from Manchester.
Both Oasis and Adidas had referred their channels to an “announcement” yesterday and finally shared a mini-clip with the heading “Original Forever-All Will Be Revealed” on social media. The British fans were asked to switch on private channel 4 at 9 p.m.
“Buy here Now”
Here, however, only the game show “Taskmaster” started, no trace of Oasis. Confused disciples reported on the short news service “X”: “Uh. .. Why do I see TaskMaster?”. Another: “We have been cheated”. Or: “What went wrong? Where is the publication?” A fourth joked: “The ratings from Taskmaster will go through the ceiling!”
They had to wait until the first break. This was followed by a three-minute clip, the audience and concert shots (including iconic moments from Knebworth and Heaton Park), a scattered football as well as quickly cut sequenters of appearances by the Gallagher brothers, including artistically expressively sparked, including an underwater sequence.
At the end, to the sounds of their song “Live Forever”, Liam and Noel come together again-and wore the new adidas retro jackets. From now on there are to Kofen in many colors and shapes….
It can be assumed that your own fashion collections of the Gallaghers (such as: “Pretty Green”) first move into the background during the reunion hustle and bustle fired by Addas.
“After 30 years of shared history, Adidas Originals and Oasis come together to celebrate an undisputed connection that is rooted in music, fashion and British identity,” says the accompanying text. “Original Forever” would be much more than one campaign: “It is an allusion to a moment, a movement and a time that defined everything.”
Under the funny heading “Buy Here Now”, the “Guardian” reported the OASIS pop-up store in the Spinningfields district in Manchester in addition to the Adidas campaign. Everything is sold there, from Buckethats for £ 40 to baby furniture, cutlery sets, schnapps glasses, puzzles and tag bags.
It will be one of six shops that can be found in the United Kingdom and Ireland this summer; At the concert locations in Cardiff, London, Edinburgh, Birmingham and Dublin.