The Canadian Athleisure brand Lululemon Athletica announces the reduction of around 150 jobs. Employees are particularly affected: inside in the Store Support Centers of the company headquarters in Vancouver. This was confirmed by the company against Canadian media.
“We regularly check our business processes to ensure that we are well positioned for the future,” a company spokesman told CBC News. “After a recent review, we decided to further develop some aspects of our organizational structure. The aim is to become more agile and to promote further growth.”
As early as 2024, Lululemon had made a number of layoffs and, among other things, closed his American distribution center. Also in 2023 there were similar job cancellations. At that time the tech fitness product Mirror was discontinued.
In addition to the job cuts, Lululemon relies on strategic price adjustments, among other things, to react to the effects of US tariffs to Asian countries-especially China. China is considered the key market for the brand.
The measures were announced as part of the current financial results for the first quarter. According to this, sales rose by seven percent to $ 2.37 billion (2.19 billion euros). Despite the solid growth, Lululemon lowered his profit forecast, referring to the available figures and the current market conditions.
The company opened new stores in the reporting period. According to Lululemon, any price increases should be moderate and only affect selected products.
Lululemon has its headquarters in Vancouver.
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