The Italian shoe provider Scholl is breaking new ground. At the end of May, the company opened its first pop-up store in downtown Milan. The temporary shop in Corso Garibaldi 65 was still open until June 29, Scholl said on Friday.
The opening marks “an important milestone in the development of the brand, which has developed into a modern vision of design, innovation and well -being from an inheritance that has its roots in pharmaceutical and orthopedic expertise,” said the shoe provider.
According to the company, the pop-up store is “the first self-operated physical retail campaign of the brand”. The company also promised “further developments in Europe and Asia” as part of the program for the 70th anniversary of her sandal model “Pescura Zoccoli” launched in 1956.