PEr Summer 2025 already foreseen very high temperatures. “Hot” that will characterize the summer season too For the remarkable increases implemented by the bathing establishmentswhich will make the day on the beach a true economic sacrifice for many Italian families. Second A recent investigation by Codaconsin fact, in some locations Il dear Beach, or the rise in the rates for access to the sea, touched record levels, touching peaks of 1,500 euros for one day.
The dear beaches that weighs mainly on families
But let’s go in order. In general, The average cost for an umbrella and two sunbeds, during the weekend, remains stable Compared to last yearreaching between 32 and 35 euros per day. This figure, however, hides strong geographical differences. If in locations such as Sabaudia, for example, we start from about 35-45 euros, in some shores you can touch much higher prices: In Gallipoli you reach 90 euros And In some beaches of Sardinia the account can exceed 120 euros. These are increases that, for those who attend Italian beaches with the family, can translate into a considerable weight on the monthly budget. In addition to the rent of umbrellas and sunbeds, in fact, also the ancillary services such as Pedalò and Kayak, and drinks, such as ice cream and drinks, have been subject to increases, with increases that in some cases exceed 5%.
The beach, an increasingly elitist luxury
If for families the cost is already important, the situation makes an economic leap in prestigious locations, where Prices reach prohibitive levels. Al Twiga of Marina di Pietrasantafor example, an “imperial curtain” can cost up to 1,500 euros per day, with a large equipment of beds and deck chairs for groups of up to ten people. Not far away, a Forte dei Marmi, theAugustus Hotel It offers sea front stations for 560 euros daily, with a complete equipment of sunbeds, sea towels and safe included in the price.
Speaking of dear beaches, in the prestigious five sails beach clubs of Pescoluse, in Salento, you reach 470 euros in the “Exclusive” areas
Between Costa Smeralda and Venice, dizzying prices
Also in Costa Smeralda, al Nikki Beachthe tariffs for cabins and beds on the beach vary from 400 to 550 euros, with the option of drinks included via credits. TO Venice, On the beach of the Hotel Excelsior del Lidothe first row costs over 500 euros per day, while in Salento, in the prestigious Five sails beach clubs of PescolusAnd470 euros are reached in the “Exclusive” areas, with reservations already open for the month of August.
For a day at the cheapest sea
Leaving the beaches of super luxury, the price to spend a day in a bathing establishment It depends a lot on the region. From the analysis of the data on average daily costs per umbrella and sunbeds in 2025, it clearly emerges that Some areas of the South and Central-South Italy offer cheaper solutions Compared to the North and Center-North coasts.
Dear beaches, the most convenient regions
Basilicata, Abruzzo and Puglia stand out among the most convenient regions, where the average daily prices for access to the factories are among the lowest in Italy. In Basilicatafor example, a day at the beach on the equipped beach It costs on average around 20 euroswhile in Abruzzo the price drops even at about 19 euros. Also Puglia is among the cheapest regionswith an average price of about 22 euros, making his seaside resorts particularly attractive for those who want to enjoy the sea without weighing too much on the family budget.
The more you go the more the prices grow
On the contrary, the panorama clearly changes if they move their gaze to the north and some areas of the center. There Campania stands out for being the most expensive regionwith an average price that reaches 33 euros per day. Liguria followswhere the cost is around 31 euros, e Then Lazio and Emilia Romagnaboth with average rates of around 27.50 euros. But, too Tuscany and Marche They have prices higher than the national average, with a daily expenditure of around 26 euros. Veneto, Sicily and Sardinia they are placed in the intermediate bandwith average costs around 22-25 euros per day. There Calabriaon the other hand, it is slightly below the national average, with an average rate of around 21.50 euros.
Will go to the sea be a privilege in the future?
According to Codacons, the rise in the price of the bathing establishments, risks transforming the sea into an increasingly less accessible placeespecially for families with medium or low incomes. The growing offer of luxury services ends up excluding an ever wider slice of population, creating a real social fracture in the possibility of enjoying the summer season.
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