The Géneros de Punto Victrix, SL is a Spanish group that looks back on almost fifty years of experience in the textile industry. He recently took over Gerry Weber’s trademark rights. But who is behind the relatively unknown company in this country?
While the company name Géneros de Punto Victrix, SL may not be so familiar in public, it is its retail brand Punt Roma with over 450 fashion defilials on various continents. With the takeover of Gerry Weber’s trademark rights, including the Curvy brand Samoon, interest in the Spanish fashion provider and his other plans are now growing in this country.
The story of Géneros de Punto Victrix is closely linked to Rodrigo García López, known in the industry as “El Rodri”. This reserved entrepreneur started his career at Géneros de Punto Fabrés in Mataró, one of the centers of the Spanish textile industry. There he gained valuable experiences in the industrial area that should shape his career.
Since 2022, the group’s management has been in the hands of Alberto Salvano, who succeeded Carlos and Montserrat García Blanchart, both second generation of the start -up family. With an international career in the textile and fashion industry, Salvano held responsible positions for over two decades, including that of Punt Roma’s managing director, where he led strategic operations and expansion plans in various European markets.
In order to understand the actual reach of this transaction and the role of Victrix in the industry, it makes sense to consider the development of the group, its current structure and the effects of the latest acquisition.
- Géneros de Punto Victrix, a Spanish group with many years of tradition, has expanded its international presence through the acquisition of the trademark rights of Gerry Weber and Samoon.
- Victrix, originally worked as a wholesaler, transformed in 1997 with the entry into retail by Punt Roma and expanded to over 450 sales outlets in 40 countries.
- After financial difficulties and a failed attempt to sell in 2019, Punt Roma recovered, made profits and expanded internationally.
From wholesaler to global retail company
The development of Victrix shows a significant strategic change. The company, founded in 1976, worked as a wholesaler for direct sales for over two decades and focused on wholesale with textiles, clothing and shoes with a direct sales system – i.e. without middlemen and optimized margins.
It was not until 1997 that the retail was started with the opening of the first branch of the women’s fashion brand Punt Roma. This decision meant a turn to a B2C model and marked the beginning of the expansion in retail.
Punt Roma currently has a network of more than 450 sales outlets in over 40 countries. The company combines its own branches-especially in Spain, Portugal, France and Andorra-with franchise companies in international markets from Latin America to Asia and Africa.
A discreet but extensive corporate structure
Although formally entered as Sociedad Limitada (GmbH) and indicated by wholesale with fashion and shoes as the main field, the operational structure of Victrix goes beyond pure sales. The group has developed a vertically integrated value chain, which ranges from design and production to marketing, which is mainly processed via Punt Roma. Although this brand is the most important sales provider, Géneros de Punto Victrix SL has registered a total of 19 brands according to the portal Empresite, including names such as Mia, Bonique, Platan, Lewinger or Carbassa, although most remain outside of medial attention and the visible trade.
In addition, according to the commercial register of 2024, the company employs around 70 employees. The retail operation-which includes its own branches and franchise companies-is based on a network of more than 1,500 employees in various European countries.
Logistically speaking, Punt Roma manages a large volume. According to its own website, the company moves around twelve million clothing every year, 30 percent of which are intended for international exports. To use this demand, the company has a logistics area of 45,000 square meters.
2019: Punt Roma is not sold and recovers
After Punt Roma had announced the intention of selling the company for around 100 million euros in January 2019 and EY commissioned EY as a financial advisor, the transaction did not come about. In July of the same year, the company decided to suspend the sales process due to the lack of interest of investors who were considered too high and were skeptical at that time. Despite this setback, Punt Roma continued the company independently and took a number of measures to strengthen his market position. As reported by the journal El Economista, the company received a loan of 22.1 million euros guaranteed by the Instituto de Crédito Oficial (ICO) in order to alleviate the effects of the pandemic and keep its workforce without permanent dislocation. Since then, the company has recovered financially and intensified its international expansion. In 2023, it was possible to reverse the cumulative losses and make profits again.
The takeover of Gerry Weber: New International Chapter
On May 30, 2025, Victrix took over the takeover of Gerry Weber’s trademark rights, the well -known German women’s fashion label. This transaction took place after a long, unsuccessful restructuring process of the traditional label and the complete closure of your own branch network. Gerry Weber, once one of the most representative brands in the affordable fashion segment in Central Europe, had been struggling with financial difficulties for several years.
Just a few days ago, the takeover of Samoon’s trademark rights was announced, a label specializing in Curvy fashion, which was part of the portfolio of Gerry Weber International GmbH. Both transactions were handled as part of the German company’s insolvency proceedings via the GWI Holding S.à.rl, based in Luxembourg.
Victrix’s strategy provides for the revival of the brands Gerry Weber and Samoon, which keep their identity, but should benefit from the network and the specialist knowledge of the Spanish group of companies and its established Punt Roma brand. According to the press release, the goal is to promote common growth, use synergies and create a more comprehensive and global fashion offer.
This article previously appeared on fashionunited.es and was used with the help of digital tools translated.
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