The clothing provider Swing Collections GmbH based in Schermbeck wants to promote the growth of its brands Swing and Hey Kyla with new area concepts and reinforcements in sales.
The company is now focusing on a sharp presence on the area. “As part of a sustainable brand strategy, a new promotional concept was developed and successfully rolled out on selected areas at trading partners such as Breuninger, Dodenhof, Garhammer, Mohr and Peek & Cloppenburg,” the company said on Monday. The focus of the concept is “on increased visibility of the brands at the point of sale”.
Moritz Schwack, the managing director of Swing Collections GmbH, explained the measures. “Our strategy is to make our brands even more tangible,” he said in a statement. “The customers should be able to ‘feel’ our brand worlds. Creating an emotional environment for an emotional product – that is very important to us.”
Denise Hymer is the new sales manager
In addition, the company strengthened its sales team. Denise Hymer took over the post of the sales manager in April and is now supposed to drive “the further development of the brand business” in this function. Milena Abel, who moved from Betty Barclay Group to Schermbeck from Betty Barclay Group, is also new in the department. Another new addition is to be presented in early July.
The newly formed sales team, which is responsible for both brands, should now “work intensively on the further optimization of the goods control,” said the company. “In addition to an existing, year-round Noos program, a seasonal bestseller program was introduced that offers the trade additional range, flexibility and short-term reaction options.”