COnce the month of the roses are overcome, the time finally comes to start displaying in holiday mode. Regardless of the fact that you have already booked or not, the Shopping ideas of June 2025. Starting from the inevitable beachwear collections, up to travel accessories and new unmissable collab.
The magical Adriatic of Max & Co.
Marine breeze, piadina perfume, music in the air. The unique and special atmosphere of the Riviera Romagnola, returns protagonist with one New capsule absolutely unmissable created by Max & co. in partnership with Hello Italian disco. The collective that since 2017 takes its cue from the world of design, art and musical culture disc/club/festival, and re -elaborates them in a contemporary pop key. Thus was born the line of addriatic magical unisex clothing. A selection of cargo shortskhaki cotton jackets and vests, striped shirts in cotton they remember the deck chairs and the umbrellas, T-shirt with playful slogans, e Summer accessories glam and fun.
The campaign of the new Max & Co Collab. (Photo Courtesy of Press Office)
“” Magico Adriatico “seemed perfect to describe that elusive and dreamlike concept linked to An imaginary travel and magical holiday, adventure and sentimental sharing that we geographically placed on the Romagna Riviera »explains the artistic collective hello Italian disco”Suspended over time between the sixties and the end of the last century“Magico Adriatico” is also the name of an archetypal hotel, an imaginative accommodation facility suspended in the past memories and experiences that have been lived or imagined ».
Primark postcard looks
Swimwear whole e bikiniprinted clothes and in solid color, mini skirtscoordinated shirts and shorts. In the new collection Love The Summer Of Primark there is all the necessary for the suitcase Perfect. With many appropriate garments and accessories also for the summer in the city, such as i hats and straw bagsthe bijoux with trendy design, dancers and sandals for every occasion.
Primark’s new “Love The Summer” collection. (Photo Courtesy of Press Office)
The new collection also includes men’s looks with Cuban -style shirts Righe and in multicolored fantasy, shorts and tank tops, bucket or baseball hats. THE Kids clothing and accessories to recreate the mini-me style. And homewear accessories such as candles, lanterns, glasses, cushions and fun cooler-bags from picnic.
Compañía Fantástica He presents his latest chapter for the spring-summer 2025 season, with Boémien mood garments and rich in movement, which create a tropical atmosphere. Among arty prints inspired by leaves, jungle, fish, suns and pineapple. Enriched by a bright palette in orange, coral and bright green. Which celebrates the most joyful exoticism and perfectly frames the spirit of the season. Absolute protagonists, long fantasy dresses or lines and coordinated sets with top and shorts, perfect for living every moment with style and lightness.
K-Way X Coral Gardeners
K-Way launches the second capsule collection with Coral Gardenersthe non-profit organization that protects coral reefs in French Polynesia. The collaboration, which began in 2023, continues with a sustainable and technical collection. Made with recycled materials and low environmental impact. Designed for those who love outdoor, it offers total wind and rain protection. Collection reinterprets the iconic K-Way garments in a new oceanic palette: Brown Corda, Nero and Blue Lagoon. And includes t-shirts, vests, shorts, waterproof The vraibaby carrier and holder, all enriched by the patch with the logos K-Way X Coral Gardeners. From 27 May 2025 in the stores and on K-Way.com.
Max & Co Hotel Adriatica
Max & co. celebrates creativity with the new capsule Magical Adriaticborn from the collaboration with the artistic collective Hello Italian disco. A capsule that pays homage to the Italian Riviera of the 70s and 80s, to its sunny beaches and its dancing nights. From shorts cargo to vest, from khaki cotton to striped shirts inspired by umbrellas. Until the striped tops that recall the walls of vintage hotels. But also t-shirt with slogans, beach bags, pins and keychain, which interpret the light and ironic spirit of the collection. At sunset, the mood changes: space for the party with the mini lurex dress with marine and sandy tones and the glittered red brief dress. A genderless capsule, designed to be shared, in complete freedom.
My Style Bags X Vitovi
Vitovi And My Style Bags They combine creativity and craftsmanship for a summer and refined summer collection capsule collection. The collection includes the bag Harvard Largethe slut aSPEN LARGE And an elegant clothes holder, all made of an exclusive cream and red line-cotton striped fabric. Vitovi adds two iconic leaders: the Anyway Jacketa glam and versatile blazer with Lancia Revers. And the Very Jacketa cropped jacket with a decisive and elegant character. The capsule is available from May 21, online and in the My Style Bags stores in Milan (via Vincenzo Monti 27 and via Pietro Verri 1).
Mandarina Duck
Mandarina Duck He continues his sustainable commitment in the SS25 season by presenting Eco Coateda collection of backpacks, trolleys and travel bags enriched by the new Mud shade and unpublished models. Thus was born the Revival Collection, made with 100% recycled polyester fabrics, obtained from already existing residual fibers. Particular attention has also been paid to packaging: each product is accompanied by a bottle -shaped Hang tag, which tells the story of the fabric and indicates the number of pets of 0.5l recycled to make it. Each article is also packaged in an entirely recycled polyethylene bag. A concrete evolution towards a more responsible fashion, without compromise in style.
Primark – Love The Summer
Vivaci prints, ethno-chic models, perfect colors perfect for summer parties. Starting from late May 2025, the new collection is available in stores Love The Summer Of Primark which includes light clothes, shorts, shirts and swimwear.
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