Dortmund (dpa -AfX) – Borussia Dortmund (BVB (Borussia Dortmund)) has found a new main sponsor with Vodafone (Vodafone Group). As the Bundesliga club announced, both partners agreed to cooperate at least five years.
“The fact that we were able to inspire such a renowned partner for a common path in economically challenging times fulfills us with a lot of joy,” said the chairman of the BVB management, Hans-Joachim Watzke.
Vodafone logo in black on yellow jerseys
As Vodafone rose, their logo will be represented on all yellow BVB jerseys instead of red in black in the coming season. The partnership should go beyond jerseys. In this way, an innovation and technology offensive should be started together. The aim is to create new digital experiences for fans in the stadium, in the app and in everyday life ./sdo/dp/he
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