State of Art starts the Spring/Summer 2022 season with Tom Waes. The Flemish actor and TV producer is the new face of the menswear brand from the Netherlands for the next three years. Tom Waes is also known in Germany. He stars in the hit Netflix series Undercover.
In the new “Driven by Craft” campaign, Tom Waes can be seen via TV spots and City Light outdoor advertising. He will also play the leading role in all State of Art print media. The campaign will start in spring/summer 2022.
“We are delighted to have Tom Waes join our brand” said Manon Hendriks, CEO of State of Art our brand – is paramount. In addition, Tom also has a passion for classic Porsches, which is known to have a special place in our company history. In short: it fits perfectly!.
“I’m very happy to be a part of the new State of Art path,” says Tom Waes. “The fact that I could fully identify with the spring-summer collection was crucial for this collaboration. As an actor and even more so as a television producer, craftsmanship is of enormous importance. Putting both at the heart of a campaign feels good and right.
About Tom Waes
Tom Waes (1968) is a Belgian actor and director.
Waes is best known for the popular Netflix series Undercover and for shows like Reizen Waes and Tomtesterom. He has received multiple awards for his programs and was named the smartest man alive in 2015.
About state of the art
At State of Art, one of the largest premium men’s casual brands in Benelux, the high standards of our customers and product innovation are always the focus of our actions.
We love freedom and adventure in every situation. Trend-oriented, but self-confident with its own style. Well dressed, but without compromising on our environment. In our free time as well as in the world of work or on special occasions. That is why the State of Art collections not only refine future trends, but also develop them further for the needs of our customers. Always with the consistent promise of combining fashion and trends with a sustainable awareness of people, animals and the environment.
The design craft for the state of the art look: high-quality, high-quality fabrics that are particularly comfortable to wear, expressive colors, plus trendy details and casual cuts.
The brand’s headquarters are in and around the old knitwear factory in Lichtenvoorde, Netherlands, which produced knitwear for babies from 1936. State of Art was founded in 1987 by Albert Westerman.
His passion at the time for car racing and above all for the manufacturer Porsche is still deeply anchored in the state of the art company history. An extraordinary collection of classic Porsche models serves as design inspiration and is an integral part of the annual marketing campaigns.
Get in – we look forward to seeing you.