Victoria’s Secret’s lingerie is forced to take measures because the shareholder Brett Blundly acquires more and more shares. The US group wants to prevent Blundly from being involved in a majority or even control over the company, as can be seen from a newly submitted plan.
Blundly is the owner of the BBRC International PTE Limited. This company was a ‘passive investor’ for a long time, but has increased the number of shares to 13 percent of the total outstanding stocks of Victoria’s Secret & Co. since March 2025
In a statement, the lingerie explains that BBRC bought shares in recent years, but has not complied with the anti-competition laws in the United States. The company has not submitted the necessary documents that are necessary. In addition, it did not follow the necessary waiting time. BBRC has now adapted and submitted the documents, which gives the company the option to buy up to 49.99 percent of Victoria’s Secret & Co shares. This option is valid from Wednesday, May 21st.
It could be attractive for BBRC to get control of the lingerie brand, since the company has had several majority investments to retail companies and recently founded its own company for lingerie, nightwear and beauty.
According to Victoria’s Secret & Co, the current share price is low due to the poor market conditions. If an investor now buys a lot of stocks and thus bring about a takeover, many other shareholders would be worse.
Due to the concerns about this possible intention, a shareholder: internal right plan with a limited duration was now. The plan is valid for one year. During this year, the existing shareholders receive more rights inside. The moment someone has 15 percent or more of the shares, other shareholders receive: inside – except those who have given the impetus – the opportunity to buy more shares at half price. This makes it more difficult and more expensive for BBRC to acquire a majority stake and is intended to prevent a sudden takeover.
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