The luxury brand Dior, which belongs to the LVMH group, has become the victim of a cyber attack. Unauthorized persons had gained access to “certain data”, but not for “financial information”, an explanation of the company to the AFP on Wednesday.

“The Dior House recently found that an unauthorized third of the other announced: interior data that we stored. We immediately took measures to contain the incident,” said Dior in a press release. “There were no financial information, including bank details, IBAN numbers or credit card information, in the relevant database,” said the brand. Dior stated that the incident with “Expert: Inside for Cyber ​​Security”.

According to the French newspaper Le Monde, Dior customer received a message on May 13th in Asia on May 13, in which they were warned of theft of data. Accordingly, the hack is said to have taken place on January 26th. The stolen data concerned the names, postal addresses, email addresses and telephone numbers of those affected.

In addition to Louis Vuitton, Dior is one of the two most important couture brands of the world’s leading luxury goods group LVMH.

According to Bank HSBC, sales were 8.7 billion euros in 2024 ($ 9.7 billion). This corresponds to ten percent of the sales of LVMH. In the case of Louis Vuitton, sales make up 25 percent.

This article was used with digital tools translated.


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