Despite declining download numbers, the App Store remains a billion dollar business. In 2024, the group benefited primarily from the US market and the stable growth of the subscription models.
• Apple achieved more than $ 27 billion in app store commissions in 2024 worldwide
• Subscriptions contributed almost half to the app store turnover
• A US court prohibited Apple to collect fees on external purchases
Billion machine App Store
According to apple figures, Apple took more than ten billion US dollars in the US market in 2024 alone. The total edition in the App Store worldwide was around $ 91 billion. This results in a commission share of more than $ 27 billion, as Techcrunch reports. This means that the App Store remains a central sales driver in the Apple Group, even if the number of app downloads was slightly declining compared to the previous year.
Subscription models continue to become more important
The persistent trend towards paid subscription models within apps has a significant part in sales growth. According to AppleTalk.de, these models now make up almost 48 percent of global sales in the App Store, although only a small proportion of the available apps offer them. The strong demand for premium services, especially in areas such as streaming, fitness or language learning, has an impact on Apple’s result.
US court tilts controversial commission model
However, the dynamics of the app store business are increasingly under legal observation. Apple is confronted with a new class action lawsuit by app developers in the United States because the Tech Group continues to raise a commission of up to 27 percent on purchases that are completed outside the App The App. The background is a judicial order from the legal dispute with Epic Games. According to Macerkopf.de, Apple was obliged to lift a previously introduced regulation that allowed a fee to also be charged on external subscription degrees.
Editor finance.net
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