Voo Store has a new creative director.
The Berlin fashion retailer appointed Benjamin Patch into the role of the creative director, Voo Store announced last week in a contribution on the Instagram social media platform.
Patch, which has been working for Voo Store in Berlin since March, has been working for Voo Store on the LinkedIn career network, follows the footsteps of Thibaud Guyonnet. The former creative director of the store left his position after almost a decade last September.
With Patch, Voo Store gets a long -time friend of the house and a creative person based in Berlin on board. The American native brings in a varied perspective that is characterized by the areas of design, sport, culture and community. Patch started his career as a professional playball player in the USA before he ran for Berlin Recycling Volleys. In 2021 he founded the interior design and hospitality PR company Be.assembly. Most recently, from March 2024 to January 2025, he worked as a creative director at the New York hotel operator Ash.
With his interdisciplinary experience and in close cooperation with the existing team, he will shape the future of Voo Store – “both in Kreuzberg and beyond,” says the press release.