The Mücke company can look back on more than 65 years of company history. Today it operates 16 branches with a total sales area of approx. 59,000 sqm. Mücke also has its own online shop and is represented on various platforms such as shoes.de. The extensive range of shoes is supplemented by textiles, accessories and sports. With more than 450 brands, the well thought-out mix of offers for women, men and children is a key success factor.
For Mücke, Bütema AG customized its InStore Assistant app to the specific and unique needs of the company. This makes Mücke 100% omnichannel capable. One of the special features here is that Mücke’s different customer touchpoints (own branches, own online shop, platform business) mean that many different channels have to converge. In addition, every Mücke branch is also an extended shop counter.
In this way, the desired article or desired size can be ordered very easily and digitally for the customer and organized for collection at the desired branch or, if desired, delivered to your home.
Online orders that are received, for example, via the company’s own online shop or shoes.de can be automatically assigned to branches in addition to the central warehouse if required.
The InStore Assistant App for Mücke – Features
If a seller or end consumer creates a shopping cart consisting of several items, the storage locations at which each individual item is located (central warehouse, branch) are checked according to the specified logic.
Employees in the warehouse then receive a notification on the app which item they need to select, pick and send. If it is a cross-store Click&Collect order, a store employee selects the item from the store stock, records it using the InStore Assistant App by scanning the barcode, and the item with a dedicated transport box, also by scanning the QR or barcodes matching box.
The box is then sent to the Mücke central warehouse. All the individual components of a customer’s shopping basket basically (physically) converge in Mücke’s central warehouse. There they are assembled into a package and sent to the customer or to the branch where the customer would like to personally pick up his order.
An important component and efficiency advantage is that the Bütema AG system automatically forwards stock corrections to Mücke’s merchandise management system as soon as an order process has been completed.
Returns can also be recorded quickly and automatically using the app: either by scanning a barcode – for example that on the sales receipt – or as a free return.
Mücke uses the following features of the InStore Assistant:
- customer return
- Product search (individualized)
- Notification center (customized).
The inStore Assistant runs on Samsung smartphones; all original MDE devices have been replaced by smartphones.
All information about the omnichannel solutions can be found here