The Herford clothing provider Bugatti GmbH has presented a new partner for men’s bathroom fashion. The license for the corresponding collection will be taken over by Ceceba Group GmbH on January 1st next year, Bugatti said on Monday. Both companies expand their existing cooperation. Ceceba has been holding the license line of the Bugatti brand since 2018.
As a license partner for swimwear, the textile company based in Balingen will replace Okamoto Sportswear GmbH and will be responsible for “development, production and sales” of the men’s bathode from Bugatti as part of the now announced agreement. The first collection resulting from the new partnership is scheduled to come onto the market for the spring/summer 2026.
Julius Brinkmann, the managing partner of Bugatti GmbH, paid tribute to the collaboration. “We are pleased to know a long-term and trusting partner for the men’s Badode area at our side with Ceceba,” he said in a statement. “Ceceba stands for quality, innovation, system strength and a strong sales structure – all properties that fit perfectly with Bugatti.”