Dressler stages his SS25 collection at Hirmer at the start of the season.
The men’s fashion brand will present the new collection in a corner shop window of the Menswear specialist at the Kaufingerstraße location, Dressler said on Wednesday. The label, which is part of the Herford clothing group Bugatti Holding Brinkmann GmbH & Co. KG, wants to use the high frequency of running customers to present the collection and the new brand presence including the logo of its customers.
The shop window is played by Dressler by the beginning of May and complements the brand’s existing sales areas on the second and third floor of the Hirmer location.
Dressler only staged himself at the beginning of March with a pop-up in the Engelhorn Mannheim clothing store.