For many fashion brands, Denim is an essential part of their collections – however, Vingino is going one step further: Denim is the foundation and not only in product development, but also in vision, positioning and in strategic partnerships. The children’s fashion brand, part of Love for Denim, lives Jeans-DNA-and this is reflected in all areas, from design decisions to sustainable market strategies.
Denim as brand core
The fact that Vingino has emerged from Denim is already evident on behalf of the parent company Love for Denim BV Since its foundation, the label has developed from the niche provider to the international lifestyle fire-with jeans as a unchanged starting point for every collection. “As a denim designer, I experience enormous creative freedom,” explains Bas Horling, designer in the Denim team. “But the focus is always on the material. Therefore, the base just has to be right.”
Diebalance between design freedom and technical precision forms the core of the Vingino design approach. The collections are characterized by a striking mix of robust, colorful, colorful designs with a touch of Italian vintage aesthetics-always tailored to everyday suitability and freedom of movement that children need.
What used to be an abstract term is now a reality in the Vingino studio. “As a designer: In the beginning of the chain – every conscious material decision has an impact,” said Horling. Vingino is currently experimenting with a recycled zipper band, pocket feed and removable rivets and buttons – components that simplify recycling at the end of the product life cycle. “Thanks to our dedicated CSR manager, we always stay up to date with the team.”
New generations, new denim technologies
Vingino continues to develop. For FS25, the brand launches a Lightweight Denim with only eight ounces (226 grams per quadratyard)-slightly in weight, but with a robust look. Ideal for active summer days. This is where the ‘Never Out of Stock Icon’ collection is completely revised. It now consists of Denim with 20 percent post-consumer recycling cotton. Old denim is recycled without having to make compromises with the optics or technical quality.
The use of cotton made of post-consumer recycling has little design restrictions. Only the SLUB structure is a bit more pronounced-otherwise the difference is minimal. New possibilities open up creatively without compromises. For the FS26 season, the design team even works on an “outdoor compatible” jeans-a clever translation of performancewear into children’s fashion.
Five years of guarantee as a statement for quality
Vingino also puts a sign with its promise: the brand offers a five-year guarantee on its denim products. In a market that is often shaped by Fast Fashion, this is a clear statement. “We have been working with the same supplier for over fifteen years. Inside. We know what our fabrics can do.” Customer: Inside, the guarantee can activate the guarantee via a QR code on the slope day: a service-oriented approach that creates trust and at the same time strengthens brand loyalty.
Stronger together: the denim deal
Vingino is part of the Denim Deal 2.0 – an international initiative in which brands, manufacturers and collection points are committed to producing Denim with a minimum share of 20 percent recycled cotton. “We are convinced that real effects only arise through joint action.” The agreement promotes the exchange of knowledge, offers market updates and creates valuable networks-something that the industry urgently needs according to Vingino.
Thanks to long -term relationships with his supplier: Inside, Vingino was able to react quickly and implement necessary adjustments in the production process. The aim is to make even more denim elements circular in the future. “We can – and we will do it. We take a little step alone, together a big one!”
At Vingino Denim is more than just a product category – it is a strategic anchor that gives the brand direction and relevance. Through the combination of aesthetics, technical innovation and circular ambitions, Vingino proves that Denim can also be a future -proof, serious pillar in children’s fashion.