The French label Ami Paris celebrates its pop-up concept Le Café Ami Germany premiere in the Munich flagship store of the Breuninger department store chain. As the company announced on Wednesday, the brand brings a touch of Paris to the Bavarian capital from April 14 to May 31 with a temporary pop-up corner.
“Ami Paris stands for contemporary, modern Paris chic, which fits the Munich lifestyle excellently,” explains Carsten Hendrich, Chief Brand Officer from Breuninger. “We are happy to bring a piece of Parisian life into our Munich store with Le Café Ami and make the French brand and its unique character tangible.”
As part of the campaign, the Eduard’s Bar Breuninger was transformed into an ami branded café, including patisserie, signature drinks and barfood. In addition to the cuisine, of course, fashion is not neglected and so the label also opens up a pop-up corner. Both the men’s and women’s collection of spring/summer collection of the brand is shown on the area. There is also a limited unisex collection for Breuninger.
In addition, Ami designed one of the shop windows in Sendlinger Straße and thus brings the Paris flair to the outside.
