TO Just over twenty years he directed the Design Department of Fabricthe Research Center of the Benetton Group. An early and irrepressible talent, that of Jaime Hayon, basic Madrileno in Valenciaconsidered one of the most influential designers of his generation.
Between a chair and an armchair, working for prestigious brands did not prevent him from Create a phantasmagoria of vases with earsrocking hens, mosaic pinocchi almost four meters high … This year he signs for the first time for Louis Vuitton’s home collection.
Here are five things that Jaime Hayon told us about him
Before drawing, speak
«If I have an object in mind, or a space, I have to explain it in words, only in this way do I understand if it works. I could make a sketch, but the drawing goes faster than the head, he risks taking me off the road. The story is more effective, so if they ask me to make a hotel birth from the plot, as if it were a movie. Of an armchair I say that touches the ground like a dancer. For Louis Vuitton I thought of small transversal and multipurpose objects. A tray that can also be used upside down, a holder for three types of candles, things to play with. It is a serious game, of course: they are made of noble materials such as pure brass, Japanese lacquer or skin, worked with particular techniques, very sophisticated. Imagining to look at them from above, suddenly I saw some flowers, large and small, each with his texture. From there the name, Botanique.
Jaime Hayon, 50 years old. At 33 he was already in the ranking of the 100 visionaries of Time Magazine. (Photo: Nacho Alegre)
Almodóvar is not heard
“They wrote to me absurd things: that I was the Almodóvar of Design, a small Picasso,” there was Gaudí, now there is Hayon “. Simply, to be a minimalist with three colors I did not see myself: I want red, yellow, game, contradiction, the show. If an object doesn’t tell me nothing I’m sick. I tried to get out what I had in my head, without fear. The beauty of being on the square for thirty years is that they stop comparing you to someone else. It is just you. Maybe I became a classic: somewhere there will be a poor boy to whom they say it is “very hayon” ». A little Almodóvar is “in the studio we are in twelve. I have always hated the idea of the pyramid, one above and the others below. We are an extended family, in this yes a little Almodóvar. To build a three hundred room hotel we rely on a local company. We provide creativity: here is the package, see you and thanks. The cook is in the kitchen, right? Valencia is part of philosophy. If I am here it is not just because there are my children and my ex -wife. It is a city where you live well. Today is a gray day, but there is almost always the sun. It is easier to be happy ».
The moodboard of the “Botanique” collection that Hayon designed for Louis Vuitton.
He was a good skateboarder
«At 17 I moved to California, I was serious: professional circuit, sponsors … I went back to mine in Madrid to study design. After school they took me to Treviso da Fabrica. During the day I worked, in the evening I was doing my experiments. Dr. Jekyll and Mister Hyde, that’s how I found myself. I remained friends with skate: one designs skatepark in Europe, others expose in museums or do fashion. It is a very creative world ».
Lives on enthusiasm
«I have houses and warehouses walked of stuff: paintings, sculptures, strange furniture that I find around. For work I travel a lot and as soon as I arrive in a place I am looking for a DHL: I already know that I will have to send something at home. I think so much when I am dead. Her mother left me her glasses, mine were minimalists, the important things were others. I don’t know how my children will do ».
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