The upcoming winter edition of Pitti Uomo, the 105th edition of the Italian men’s fashion fair, will host 835 brands at the Fortezza da Basso in Florence next January. Well-known designers such as Luca Magliano, Steven Stokey-Daley and Todd Snyder are among the highlights of the event.
Of the 835 participating brands, a remarkable 43 percent are foreign companies. The format of the fair will be renewed, with a layout that gives greater prominence to each area, a focus on vintage and the world of pets, and an expansion of international collaborations, with the launch of Neudeutsch – a pioneering project focusing on new wave design from Germany. is marked.
Pitti Immagine CEO Raffaello Napoleone highlighted the importance of Pitti Uomo as an important discussion platform that consolidates Florence’s leading role in the fashion trade fair sector. “Pitti Uomo offers the opportunity to get a unique overview of the new collections and to receive useful feedback on the development of the markets and the main creative scenes,” he explained.
The winter edition has the motto “PittiTime” and reflects the temporal rhythm of Pitti Uomo’s seasonal presentations. Agostino Poletto, the general director of Pitti Immagine, emphasized that the fashion industry reflects the times by oscillating between accelerated collections and timeless pieces that define the “quiet luxury” of long-lasting garments.
Italian men’s fashion recorded growth in the first three quarters of 2023. Istat data shows a double-digit increase in exports from January to July 2023 by 11.4 percent to a total of around 5.4 billion euros. Imports also rose by 5.6 percent and reached almost four billion euros. Trade developed positively in both the EU and non-EU areas, with an increase of 13.1 percent and ten percent respectively.
Looking at trade by product, shirt exports showed an exceptional development with a growth of 24.1 percent compared to the same period in 2022. Ties also saw a strong increase of 22.1 percent and ready-to-wear grew by 16.5 percent. Knitwear exports were slightly below the industry average, but increased by 4.8 percent. Sales of leather clothing bucked the trend and recorded a slowdown, resulting in an 8.8 percent decline in exports.
This translated article previously appeared on FashionUnited.com