THEThe makeup of the ’70s is the result of a unique and particularly dynamic historical period. Start at the end of the previous decade, social and customs revolutions are expressed with an explosion of creativity through two strands: lo disco stylebold and cheeky, and it hippie styleall nature and peace & love.
70s makeup: all the colors of denim
The make-up of that era has two common denominators: the accent on the look and the focus on the complexion of the face that always transmits warmth and brightness.
The 70s details are perfect for a festival make-up (@ vanessahudgens / Instagram)
«This period represents a true revolution of color and its interpretation, which allows you to get out of patterns and visions hitherto imposed by the gurus of the period. It expresses a joyful freedom and the desire to share it, plus it represents the prelude to no-gender, with men who have finally felt free to let their hair grow “, he says. Rajan Tolomei, International make-up artist for Max Factor.
Always a protegonist look, in blue
The undisputed star of the make-up is the look, with blue present in all sauces. «Versatile and quick-change, declined in all the typical shades of denim jeans (fashion co-star of the period), is at the same time synonymous with liberation, relaxation and also elegance.
When it is dense and deep it is the shade that adds character and intensity to the typical disco make-up, while as it lightens to become blue and light blue it adds a freedom, carefree and cheerful air typical of the hippie genre », says Tolomei.
The rules of blue eyeshadow
In the nocturnal and deep versions, the color of the abyss was used to give character to the look. «It suits both light and brown eyes, especially when combined with black or blue pencil for an intense day make-up.
The version 70s discoperfect to sparkle on summer evenings, requires the addition of a silver eyeshadow to blend in the center of the mobile eyelid, as suggested by the halo make up.
For a spectacular effect, add it a pearly blue kajal to draw the inner rim of the lower eyelid », continues the expert.
The lighter shades of blue, on the other hand, are typical of the style hippie 70s. “In this case blue, light blue and even turquoise blend carefully to cover the surface between the lower part of the browbone and the edge of the upper eyelid ».
70s makeup: the complexion is kissed by the sun
The tanned appearance, with honey and bronze facets, is a distinctive element of the 70s hippie make-up. “Just like then, even today the appearance of the face must be warmed by the warm and enveloping tones given by the tan”, he explains Nick Chiron, master trainer & educational MULAC Cosmetics.
«The final result must convey freshness and reveal a smooth and even complexion. To obtain it, the suggestion is to blend a dose of foundation with a hint of illuminating: in this way the skin warms up and obtains an extremely natural glow result.
This solution is particularly helpful to those who do not juggle well with bronzers and bronzers, products that, for avoid the mask effect, they should be used in very small doses, with a soft brush and a light and enveloping hand“.
The same base is transformed into a 70s disco trick by adopting a small trick: «Enough a little touch of highlighter with eye-catching glitter, in shades of pink and gold, to be applied on the cheekbone to make it decidedly stroboscobico ».
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