Urban Outfitters is launching an NFT collection for the European market to celebrate the 50th anniversary.
The US fashion retailer is supporting graffiti artist André Saraiva with the launch of Smiley Non-fungible Tokens (NFTs), Urban Outfitters announced on Monday. 500 NFTs will be released as part of the ‘Smiley Collectors’ Edition’. Owners of such a work of art will receive additional prizes and rewards, which will be announced in the coming weeks.
The limited edition NFTs were released on Friday and are available through Urban Outfitters at OMGdrops.com. The NFTs can be purchased with the cryptocurrency Ethereum (ETH) for 0.2 ETH, which is around 467 euros. Proceeds go to ‘Free Movement Skateboarding’, an NGO partner organization of The Skateroom. In cooperation with artists, The Skateroom supports aid organizations and projects in the field of skateboarding and education.
In addition to the NFTs, the Smiley Collectors’ Edition’ is also available in the form of homeware and fashion pieces at Urban Outfitters. Brands like iets frans…, Champion, Crocs, Havaianas, Market and Eastpak were brought in for this.