White Papers > Marketing > Ebook Marketing: 5 good reasons to join hands locally
In this ebook, discover the importance of giving back latitude to the local to better communicate with your customers.
By Digitaleo
French language
In this ebook, we highlight the good reasons to gradually adopt a “glocal” marketing strategy. Indeed, it is essential today to join hands locally because customer knowledge is often done in the field and not at headquarters. Discover how to deploy local communication tools to facilitate the organization of your marketing strategy.
This book is primarily intended for managers of point-of-sale networks, franchisee managers, professions linked to customer relations, marketing and, more generally, anyone interested in the distribution sector.
Here are some of the 5 good reasons to discover in more detail in this ebook, to manage, optimize and pilot this strategy in collaboration with your establishments:
- Analyze and optimize your presence on Google My Business
- Multi-post to increase local visibility
- Track your performance
Also discover tips for optimizing your local campaigns. In fact, it explains how:
- give autonomy to the local while controlling your brand image
- share and distribute your communications across all your points of sale
- detect successful operations
After reading this ebook, you will have all the keys to develop a close relationship between your establishments and your customers.
Happy reading ?
On the program of this ebook on local communication:
- Introduction
- Reason 1. Local knowledge
- Reason 2. Local responsiveness
- Reason 3. Delegation of actions
- Reason 4: A better customer experience
- Reason 5. Sharing good practices
- Conclusion