There will also be a gifting lounge with various luxury items.
It’s Grammy week and the music award is being presented in Los Angeles for the 66th time. Stars like Billie Eilish, Dua Lipa, Travis Scott and Joni Mitchell will appear on stage at the Crypto.com Arena at the awards ceremony on February 4th.
25-year marketing partnership
No matter who wins, the celebrities all go home with a luxurious gift bag from Distinctive Assets. The Los Angeles-based company will celebrate its 25-year partnership with the organizer in 2024 and produce the gift bags for the show’s presenters and artists.
From care products to pool cleaners
“Hollywood Reporter” writes that the gifts are worth the equivalent of 33,000 euros and the marketing team will distribute around 145 bags. The selected goodie bags include, among other things, a meeting with a mentalist, noise-cancelling headphones, a red light therapy device, toys for children, a bird feeder and other everyday and bizarre gifts.
Distinctive Assets is also setting up a gifting lounge where there will be various types of luxury items. Available in the lounge: skin care products, a cordless robotic pool cleaner, premium Chilean wines, jewelry, a vacuum hair dryer for pet care and more.