How can new fashion brands capitalize on these changes as social platforms expand their capabilities and digital marketplaces become more popular?
You’ve probably heard of omnichannel commerce, which offers customers a connected shopping experience across all channels. And an absolute must for retailers on their journey to online success, especially in the fashion world.
If you’re not convinced yet, check out the numbers below:
- 58% increase in sales for retailers selling on an ecommerce site after adding a marketplace
- 69% of consumers expect companies to offer new ways to maintain existing products/services
- 250% more interest by marketing across three or more channels
So how can you use these trends to your advantage?
Connect with the right social platforms
Social media is an essential part of any digital marketing campaign. And as consumer expectations have evolved and tools have become more robust, companies can now actively advertise and sell products directly through their social media channels.
The main platforms for fashion retailers are Meta (mainly Facebook and Instagram) and TikTok. For example, the latest data shows that the meta-brands reach a total of 3.6 billion people monthly. And TikTok offers a highly efficient way of making payments: promoting and selling from one convenient place.
The best way to connect with these platforms is to choose an ecommerce platform that offers native integrations with these channels. This way you can easily sync your product catalog and sell faster.
Expand your reach with marketplaces
You’re probably familiar with shopping on Amazon, but did you know that 49% of product searches today happen on Amazon? Brands can no longer afford not to be present in marketplaces if they want to be discovered by more shoppers.
Also, marketplaces are a great way to experiment with new countries and start selling without having to build a whole new shopfront.
The best way to access and manage your product information is by using a feed management platform. These are built right into the marketplaces, which can connect directly to your ecommerce site, so you don’t need to duplicate your inventory management.
Get listed in search engines
With the advancement of search engine algorithms and data collection, search engines like Google and Bing have offered customers the opportunity to buy products on their platforms.
For example, 75% of shoppers worldwide use a Google product every week to complete their purchases. Reaching your customers at this crucial stage in the buying process can mean the difference between a sale and a missed opportunity.
To be able to sell on Google in addition to your online store, you need an ecommerce platform that allows you to add your products to Google easily and if possible for free. Keeping inventory, SKUs and products in sync can be a huge time saver and can also help improve customer satisfaction.
What is the next step for your company?
When first entering the omnichannel landscape, we often see retailers using the widest web on platforms like Amazon, Google and Facebook. You can test, learn and collect data and insights about your customers’ preferences and online behavior. With this knowledge, you can focus on the most relevant channels for your brand.
To start selling on all of these channels, you should look for an ecommerce platform with easy integrations so you can launch and manage everything from one place.
Are you ready to build your own online fashion store? Take the big free trial – BigCommerce trial.