22 percent in the first half of the year

The Lanvin Group published its unchecked results for the first half of 2025. It recorded a decline in sales of 22 percent compared to the previous year to 133 million euros. The luxury fashion group, which includes brands such as Lanvin, Wolford and St. John, attributes the decline to a general weakening of the luxury market, a reserved consumer: interior mood in the greater China and a weaker high trade demand in the EMEA region.

Despite these challenges, the group emphasized signs of relaxation in the second quarter. This was supported by strong cost discipline and operational efficiency. The group’s gross result was 72 million euros, with a margin of 54 percent. This is due to disciplined inventory management and cost efficiency.

Zhen Huang, the chairman of the Lanvin Group, emphasized the strategic orientation of the company on the long -term potential in the middle of a challenging market. In his opinion, the group positions a new creative leadership and product innovations in such a way that he can take advantage of future opportunities as soon as the market conditions improve.

Andy Lew also shared this assessment. The newly appointed Executive President said that the first half of the year was devoted to the operational discipline and the creation of the basics for future growth. He assumes that the brands will gain dynamics in the second half of the year through a new creative orientation, targeted marketing and refined sales strategies.

Brand portfolio of the Lanvin Group records a decline in sales

A brand -related analysis shows a mixed development: Lanvin’s turnover decreased by 42 percent, since wholesale customers were waiting for the debut of the first collection by the new artistic director Peter Copping. Wolford recorded a decline in sales of 23 percent. This was influenced by persistent logistics problems from the previous year, although the wholesale channel grew by 14 percent. Sergio Rossi’s turnover fell by 25 percent because the customer was waiting for Paul Andrew’s debut collection.

However, both Lanvin and Sergio Rossi showed promising growth in the retail and e-commerce segment compared to the previous quarter. St. John turned out to be a resistant performer: sales remained almost unchanged and the core market of North America grew by four percent. Caruso’s turnover decreased by eleven percent, which is due to a temporary weakening of the business with the maison.

Lanvin Group expects continued market challenges in the second half of the year

The group’s financial reports also showed a negative adjusted EBITDA of 52 million euros, which reflects a lower gross profit. However, the company continues to invest in creative initiatives and brand value. It is convinced that this will improve competitiveness and profitability as soon as the market stabilizes.

With regard to the future, the Lanvin Group expects the market challenges to stop in the second half of 2025. However, it continues to focus on its strategic initiatives. This includes the optimization of retail promotion, increasing operational efficiency and strengthening brand identity through new collections and marketing campaigns.