White papers > Marketing > White Paper: 2022 influencer marketing trends
The 2022 edition of the influencer marketing trends guide published by Stellar is free to download.
Through Stellar
French language
In its guide to 2022 influencer marketing trends, Stellar details on 39 pages the developments that will mark the new year.
On the agenda of this white paper on influencer marketing trends:
- Transparency and professionalism: towards more supervised influencer marketing
- Responsible influencer marketing: a boom in committed campaigns with strong values
- Amplification and coherence: a more global vision for better performance
- Mix of influencers, genres and formats: the importance of varying the pleasures
- Long-term collaborations: partnerships of indefinite duration
- Co-construction: a new player comes to the table
- Storytelling: influencer, tell us a story …
- B2B influencer marketing: the new holy grail of brands
- TikTok, Reels, Shorts … The videos yes, but short!
- Podcast: the growth of the influencer podcast
- Twitch successes: when streamers are popular
- Live Shopping: the emergence of teleshopping 2.0
- AR, VR and Métavers: what future for influence?
- Tech and Data: towards more integrity and measurement