Lto technology it is present in every area of our life. We live immersed in screens, between emails, social networks, messages and on-demand content, ready to use all kinds of devices. And the enthusiasm when a new device is ready to improve or change a further aspect of ours everyday life it is always high.
This sector certainly does not fail to amaze, being naturally in constant movement and evolution, and the news is always interesting, as demonstrated in Berlin on the occasion of IFA 2023, the most important European event dedicated to hi-tech which was held in early September.
Why is it so important to organize an international trade fair dedicated to consumer technology? First of all because it is an excellent showcase for Preview innovations to a wide audience and then serves to collect valuable feedback on what users want and expect. Moreover, considering that since the beginning of the year there has been a 6% contraction in sector sales, it is becoming increasingly important to pay attention to the needs of end consumers.
Technology at IFA 2023: this year’s highlights
Sustainability, artificial intelligence, smart functions and ease of use: these are the keywords that dominated at IFA 2023 and which will be increasingly significant discriminants for purchasing choices. Give it to him super technological smartphones, but also eco-friendly and fashionable, to the devices for sustainable micro mobilitypassing through essential gadgets and accessories to make ours increasingly smart homes And control domestic consumption as best as possible.
Consumer electronics are too expensive for Italians
Italians would like to spend less on consumer electronics, whose prices are often judged too high. This is what was highlighted by a recent research by the price comparator ideal. Examining the 30 main product categories on which the price alert has been activated in Italy, 16 of these belong to the electronics and technology sector and include smartphones, tablets, smartwatches, headphones, laptops, game consoles, monitors, CPUs and speakers. A symptom that the clear request of Italian internet users is that of wanting to save on technology.
In detail, Italians would like smartphones, tablets and smartwatches to cost around 16% lessTVs, game consoles and graphics cards 19% less and headphones 20% less.
But how much this desired saving amounts to in euros? Televisions and laptops should cost on average around 220 euros less than the price at which they are offered, graphics cards around 170 euros less, smartphones and tablets around 100 euros less, while smartwatches 60 euros less.
Appliances: They should cost less
Not just electronics. Another category on which Italians would like to save is that of home appliances: vacuum cleaners, refrigerators, dryers, washing machines, hobs and ovens are among the top 30 categories on which the price alert has been activated in the last year. On average, according to Italians, these products should cost between 16% and 19% less, for a desired average saving of between 100 and 130 euros.
There ‘price alert’ function monitors times and prices automatically, offering the possibility of indicating the price at which you would like to purchase a specific item. When the product reaches the indicated price, the system sends an alert (via email or via push notification if using the idealo app) alerting the user that they can proceed with the purchase with the desired savings.
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«The survey data highlights a clear tendency among Italian consumers to look for better offers, but also the willingness to wait for the most profitable moment for their purchases, for certain categories and with the right incentives – he commented Dumitru Baltatescu, idealo Country Manager in Italy – At idealo, we are committed to providing a reliable price comparison service and innovative solutions, which bring transparency to consumers and growth opportunities for stores. In this way we help our users find the products they need at the price they want, allowing them to save without sacrificing quality, and at the same time we make electronic shopping more transparent and convenient.”
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