The German sports retailer 11teamsports 11Teamsports is taking over the French B2B team sports expert Ô Sports and expanding into France.
Ô Sports is one of the market leaders in the French team sports market and will be fully integrated into the 11teamsports Group via a rebranding, the sporting goods retailer announced on Friday. Through the takeover, the company is further expanding its European brand position.
“With the market entry of 11teamsports in France, we are setting an important milestone for the company’s growth,” said Ralf Fässler, CEO of 11teamsports Group. “France is a key market and offers enormous potential for team sports, which we want to fully exploit in the future with the experienced local team.”