The sporting goods retailer 11Teamsports has found another prominent partner. On Tuesday, the company announced that it had “entered into a multi-year cooperation” with FC Bayern Munich.
As part of the cooperation, the 11Teamsports Group, as a “Premium Licensing Partner for Name & Numbering”, will in future take over “the exclusive production of the names and numbers for the team jerseys of the men’s, women’s and youth teams as well as the basketball Bundesliga team of FC Bayern”. a message. “In close coordination between the club and 11Teamsports, new designs and fonts for the back finishing are developed” every season.
The company also stated that, as part of the partnership, it had “secured the worldwide distribution rights for FC Bayern Munich’s official Name & Numbering products” and would “distribute them exclusively via its own B2B platform www.nameandnumbering.com”.
Björn Endter, General Manager Licensing & Merchandising at 11Teamsports, praised the cooperation that has now been agreed: “We are delighted that we were able to convince FC Bayern Munich of our expertise as a manufacturer of performance products,” he said in a statement. “Thanks to the multi-year partnership with FCB, which has enormous reach and relevance in global football, we are able to expand our licensing business with another well-known name & numbering on our sales platform.”
11Teamsports already works with numerous German and international football clubs and associations. The partnerships with the men’s Bundesliga club VfB Stuttgart and the German Football Association (DFB) were recently extended.