Zelow, the Italian platform for luxury deadstock fabrics and leather, is opening its first permanent showroom in Germany at the experimental pop-up shop Studio183 in Bikini Berlin during Berlin Fashion Week. The opening on January 30, 2026 will be celebrated with the “Fashion Beyond Waste” event and positions the location as a new meeting place for designers with a focus on circular economy. The showroom offers curated Italian remaining stocks of renowned luxury brands and further expands Zerow’s collaboration with German labels. The platform already works with German brands such as Haderlump, Natascha von Hirschhausen and SF1OG, providing them with affordable, high-quality materials while reducing textile waste and supporting circular production models.
“With our first permanent showroom in Germany, we want to make the procurement of luxurious residual materials more tangible and attractive for established and emerging brands and designers,” say Zelow founders Gabriele Rorandelli and Alessio Troisi. “Berlin is an important location for conscious use of resources and culture-oriented fashion, and Studio183 is our ideal partner to combine Italian textile expertise with Germany’s creative community in Berlin.”
At the same time, Zelow is showing the installation “Echoes of Tomorrow” in the Berlin Gemäldegalerie together with the Fashion Council Germany.