Zegna has closed a multi -year global partnership with the art fair Art Basel.
The collaboration underlines the long -term commitment of the Italian brand to support “artists: inside and art institutions that research the interface between creativity, community and nature,” said Zegna on Tuesday.
“The relationship from Zegna to art rooted in a tradition that goes back to the early 20th century. It was originally designed by founder Ermenegildo Zegna, who was convinced that art and beauty should be everyday sources of inspiration,” continued the announcement. As early as the 1920s, Zegna began to return something to the land of its origin as part of his extensive vision, so that works by local artists: inside like Ettore Pistoletto Olivero and Otto Maraini. The aim was to enrich the city of Trivero and the original wool factory – today the heart of the 100 square kilometer Oasi Zegna in the Italian Alps.
As part of the partnership, Zegna will be represented at all four Art Basel trade fairs in Basel, Miami Beach, Paris and Hong Kong. The company plans to create curated experiences that promote dialogue between art, design and responsible entrepreneurship.
The central component of the cooperation is the Visible project, a joint initiative by Cittadellarte – Fondazione Pistoletto and the Fondazione Zegna. The program supports socially committed art practices with an innovative fellowship model.
Vincenzo de Bellis, Director of Fairs and Exhibition Platforms at Art Basel, will join the steering committee of Visible to further strengthen the artistic orientation and consolidation of the partnership with Art Basel.
“I feel honored to join the steering committee of Visible and to deepen our joint commitment to art as a motor for social and ecological change. Through this partnership with Zegna and Cittadellarte – Fondazione Pistoletto we support: inside who use their work to tackle the most urgent challenges of our time and to shape a more resistance.
Visible is not a new initiative, but is based on a deeply rooted, cross -generational connection. Michelangelo Pistoletto’s father, Ettore Pistoletto Olivero, was one of the first artists to commission Ermenegildo Zegna. This early collaboration laid the foundation for a common conviction: Art should not only take place in classic exhibition rooms, but should be actively integrated into everyday life and the habitats of people.
In June of this year, Zegna will present the recipients: inside the Visible Situed Fellowships 2025 as part of Art Basel in Basel. The focus is on international artists: inside and collectives who deal with urgent social and ecological challenges in their work. The evening will also be a tribute to Michelangelo Pistoletto and its nomination for the Nobel Peace Prize – an appreciation of his lifelong commitment to art as a catalyst of social change.
The partnership with Art Basel symbolizes a common effort to help shape art and culture through substantial, long -term contributions. “The natural development of a vision that Zegna has maintained quietly and quietly for generations, and now the time has come when this inheritance can bloom: Because the change that we do in the world today will be the legacy that we will leave tomorrow,” says the message.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]