Ten years after its debut at Masterly – The Dutch, Dutch company Secrid returns to Milan Design Week in 2026. The brand presents a conceptual exploration of the hidden architecture of our daily lives: “Your Pocket, Your Impact.” Taking place in the halls of the Palazzo dei Giureconsulti, the exhibition reinterprets the pocket as an intimate cultural space. Secrid examines the interaction between precisely crafted wallets and very personal memorabilia. It explores how the objects we carry close to our bodies reflect our values.
The trouser pocket reinterpreted as a cultural space
At a time when digitalization continues to change daily life, Secrid focuses on the analog objects that we carry closest to us. With its concept of ‘pocketwear’, the brand is redefining the pocket. It is no longer just a functional detail, but a curated personal space where meaning, memory and utility come together.
The exhibition is based on a central question: What do the objects we carry with us reveal about our personality? From photos to important little things, these objects accompany us in public life. At the same time, they remain closely linked to privacy.
Small decisions we make every day shape our world
Beyond the conceptual framework, the exhibition also considers the pocket as a cultural and historical space. Over time, pockets have evolved alongside technological and behavioral changes. People used to carry coins and keys, but today it’s a more targeted selection of basic and often analogous items.
In an increasingly digital world, your pocket is the most private area when moving in public spaces. It is defined not only by its function, but also by the intention behind it: what we consciously carry with us, protect and keep close to us. By tracing this evolution, Secrid shows how everyday objects reflect larger social changes. The change ranges from pure utility to identity and from possession to meaning. With ‘Your Pocket, Your Impact’, the label invites visitors to reveal their ‘pocketwear’ and its history. They are encouraged to share, listen and discover their own design needs.
A decade of dialogue
The anniversary at Masterly is also a milestone for the founders René van Geer and Marianne van Sasse van Ysselt. Their participation in the exhibition over the past decade has paralleled the brand’s international growth.
Secrid products will also be available throughout Milan throughout the week at selected retail partners within walking distance of the Palazzo dei Giureconsulti. These include the historic Bric’s Galleria in the Galleria Vittorio Emanuele II and La Rinascente Duomo in the Piazza del Duomo. They can also be found at Moroni Gomma on Corso Garibaldi in the heart of the Brera district and at the elegant Valigeria Marchino on Via Urbano III.
Details about the exhibition
- Dates: April 21-26, 2026
- Location: Room 2, Palazzo dei Giureconsulti, Piazza dei Mercanti, 2, 20123 Milan
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