A monumental villa, studio and historic loft in the heart of Munich; There is also a spacious showroom on Kaiserswerther Straße in Düsseldorf: Anyone who walks through the door at Ben And immediately senses that there is a different rhythm here. Since 2010, the German fashion agency has been putting international labels in the DACH region in the spotlight and is now one of the leading players in its industry. Here we don’t manage, we move. Responsibility is part of everyday life for partners, brands and employees alike. The principle behind it is to make yourself strong by appearing strong yourself.
Ben And does not see itself as a classic sales agency. The team acts as if it were the brand itself – close, involved, long-term. With over 35 international labels, more than 2,000 active trading partners and four permanent showrooms on more than 3,500 square meters, brands are not only introduced, but sustainably anchored.
The basis for this is a team of around 50 colleagues who combine data with creativity and transform showrooms into stages. The work does not end with order lists, but begins exactly where brands can be experienced, when a point of sale becomes an experience space. This culture ensures a rare phenomenon in the fashion industry, namely consistency. In fact, the team remains virtually unchanged, with a stability rate of 99.5 percent over four years.
Leadership with closeness and clarity
At Ben And, loyalty is not created through benefits, but through attitude. Of course there are modern tools, home office, urban sports membership. But these are not the reasons why people stay. What is crucial is the feeling of being part of a whole in which responsibility is demanded, performance is recognized and closeness is experienced.
Those who perform above average are also paid above average. Decisions are made quickly while expectations are clear and discussions are direct. CEO Ben Botas relies on approachability and transparency instead of rigid structures. The result: a working environment that is demanding but fair at the same time.
Between showroom and strategy
Working at Ben And means being right in the middle of fashion. Between international partners, key accounts, showroom appointments and trade fairs, an environment is created in which every project has a direct market influence. Strategic thinking meets creative implementation, local anchoring meets international perspectives.
In addition to intuition, the team relies on specially developed analysis tools that precisely record market movements and control brand performance based on data. A combination of instinct and information that makes brands visible and allows them to grow.
That is exactly where the difference lies. Ben And is not a workplace in the classic sense. It is a place where people take responsibility, shape brands and shape success together.
- Kick-off for brands: Leading fashion agency Ben And and The Wants Social join forces
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