Ever since Simon Porte Jacquemus posted a photo of Hubert de Givenchy’s office on his personal Instagram account, social networks have been in a frenzy: Will the French designer replace Matthew Williams as Givenchy’s head designer?
Last week, the separation of Matthew Williams and the luxury brand Givenchy, which is owned by the luxury goods group LVMH, was officially confirmed. His departure on January 1st is imminent.
On Sunday, Simon Porte Jacquemus posted a photo of a study on his personal Instagram account with the caption “Chez Hubert de Givenchy” (in German: Guest of Hubert de Givenchy). The social networks are immediately on fire. “Does this mean you are the new artistic director of Givenchy?” asked follower Cocobonheur with three red hearts. “Is this an announcement?” asked Fabrice Sabatte, another follower. “That would be interesting,” added a user named Jon Flores. Jacquemus himself has not yet responded to these comments.
On TikTok, influencer and journalist Matthieu Bobard Deliere calms minds: “I absolutely don’t believe in it. You would like to use Simon Porte Jacquemus everywhere. “He was already under discussion in 2020, when it came to finding a successor to Clare Waight Keller (William’s predecessor at Givenchy, editor’s note). For the Tiktoker, the most likely hypothesis is Julien Dossena, currently with Rabanne, since “many rumors say that his days in the house are numbered”.
LVMH has not yet made an official statement. Nevertheless, the fluctuation of designers creates tension. And the ability to create hype is definitely one of Jacquemus’ strengths, who used the opportunity to draw attention to the date of his next fashion show.
The next Jacquemus show has been announced for Monday, January 29, 2024, four days after Haute Couture Week in Paris. It is entitled “Les sculptures” and will take place at the Fondation Maeght in Saint-Paul-de-Vence.
This translated article previously appeared on FashionUnited.fr