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New trends and challenges are created on Tikkok every day. However, most of them are quite short -lived, ultimately the entertainment oversupply of the short video platform offers new input every hour.
But a song trend has been keeping a particularly good thing for almost a month: the 70s Country song “Rocky Mountain Way” (1973) by Joe Walsh and his band Barnstorm. We explain here what the trend is all about and why the song is just going through the ceiling.
Retro is the new cool
It is no longer an insider knowledge that retro goods are particularly suitable for viral trends. Everything that is somehow vintage is first perceived as authentic and “edgy” on the Internet, which is why music and fashion are too happy to orientate itself on the 1970s, 1980s and the 2000s.
Most recently, Connie Francis’ hit “Pretty Little Baby” (1962) worldwide Clicked over 40 million times after users used the track for a lipsync challenge inside. Even celebrities like Kylie Jenner, Kim Kardashian and North West took the challenge, which made the song viral.
Now it is a somewhat older song that is circulating on Tikkok: “Rocky Mountain Way” by Joe Walsh and the Barnstorms from 1973. Through his blues rock groove, the track conveys a feeling of freedom and coolness. In combination with Walsh’s creaking voice, the Melange from Country and Rock gets a very confident character.
Users: Inside between 18 and 24, especially in Greece and the USA, the song has so often stored the song in their reels that he has now become a favorite in Germany. Last week, the single slipped from fourth place in second place on the German Tikok charts.
This is the new “Rocky Mountain Way”
The reels on TikTok show users: inside the camera in casual poses, laughing, with a cigarette in my hand or other accessories that give the impression of “I don’t care”. The shrill guitar riffs and Joe Walsh’s lines about a loose, typical-western attitude to life, especially “The Rocky Mountain Way”, play a list of things, the users: unfortunately “like” inside. The trend recycles successful songs such as “Sorry not sorry” (2017) from Demi Lovato or Deichkinds “unfortunately horny” (2012)-only now, to match the cowboy boot hype, in Country blues from the 70s.
The lists often contain things like “without make-up”, “black humor” or “do everything on the last pusher”. Due to blues guitariffs, it is not becoming more and more popular on the platform. As a result of the frying trend, i.e. the unwillingness to adhere to rules and instead to live out the life attitude of the cheeky brats, the “Rocky Mountain Way” trend works pretty well: In the meantime, the song has already been used in over 26,000 reels.
Joe Walsh and “Rocky Mountain Way”
The 77-year-old guitarist and songwriter Joe Walsh already shaped US rock music in the 1960s before entering the Eagles in 1975 as a permanent band. “Rocky Mountain Way” was created after moving to Colorado and reflects the fascination of the musician for nature and free life. At that time, the song was one of the first in which the so-called slide guitar was used in the rock context, which caused the unique sound of the song.
Originally, the songs were little successful, but has found more and more followers over the years. Now “Rocky Mountain Way” is celebrated as a soundtrack for a supposedly rebellious and carefree way of life.