If something must recognize Guillermo Seita is his persistence. The renowned consultant has just tried. His obsession, for years, is to build a third way in Argentine politics, a “avendida del medio” That is presented as an alternative to the extremes that dominate the stage: Kirchnerism versus libertarios today, “Kukas” against macristas in the past. In the middle of the crack, between the two poles, Seita always insisted with her idea of consolidating a center space, commanded by “moderate.” Now, his latest bet is the brand new “Federal Scream” Of the rebel governors, where the Maxi Pullaro, the Cordoba Martín Llaryora, the Chubutense “Nacho” Torres, the jujeño Carlos Sadir and the Santa Cruz CLAUDIO VIDAL. Peronist people, yellow and even a trade unionist, but nothing of K or Mileism. Third option.
It is true that the name of Seita after that assembly – which is revealed exclusively in this column – could already sniff in the air. Because One of the promoters of the new space, also Cordoba Juan Schiaretti, worked with the consultant in the presidential ones of 2023. And because Pullaro, from Santa Fe, also calls him to ask for advice. And because “Nacho” Torres is also one of his clients. Seita knows everyone well and finally managed to gather them in a somewliness photo. He already did something similar in 2019, when he created Federal Alternative – another “Avenida del Medio” that was not very wide – and made Sergio Massa, Juan Manuel Urtubey, the aforementioned Schiaretti and Miguel Ángel Pichetto together. But that experiment ended badly, with Massa fleeing to Kirchnerism and Pichetto jumping to the presidential formula with Macri. Before that, Roberto Lavagna himself had flirted with that sector. At this time, the federals of the “shout” seek to resume that project of power that left their predecessors of alternative unfinished. We already said that Seita is stubborn and that she likes to join her clients.
He did, for example, a few months ago with the Neuroradical Facundo Manes and with Pedro’s “Wado”, who is a healthy carrier camorist: friend of the establishment, the embassy and the field, well from the center, as Seita likes it. The meeting was reserved, but the consultant was in charge of filtering the media to see how that trial globe fell in public opinion. It is always plotting new formulas.
To understand what your influence is, write down this revealing data: In the presidential 2015, Seita simultaneously advised the three main candidates, Macri, Scioli and Massa. “I tell each one what I think. While things are clear, everything is fine,” he told news at the time. And he revealed that Macri nicknamed “Ginobili”, “because I am the only one who throws triples.”
Before being secretary of Menem media in the 90s, Seita worked as head of the Cabinet of Domingo Cavallo in Economics and seconded him in his battle against Alfredo Yabrán. He suffered different threats at that time, including the burning of his house in Pinamar, and also came an anonymous letter that said: “If we wanted to, you would not be reading this.”
Years ago he left active policy to venture into consulting businesses and other herbs. HOy owns the surveyman Management & Fit, of a consultant called Off and ON, of the Media Axes Audit Company, a Big Data Company and the local CNN Radio franchiseamong other ventures. All at the service of his berretin: Alumbar a new avenue of the medium that – this time – will last in time and come to power.
