THEBetrayal exists, not only on the small screen. The couple dynamics of Temptation Island They are only the reflection of the company. According to some studies, in fact, infidelity concerns both men and women almost in equal measure. The explains the Dr. Marta GiulianiPsychologist, psychotherapist, clinical sexologist and founding member of the Italian Society of Sexology and Psychology.
Betrayal: men vs women
«Several studies now underline that The inclination to infidelity has no genderalthough there are differences in the motivations. In fact, men tend to seek more sexual fulfillment For a lack of game and intimate complicity in the couple.
Women seem to concentrate more in one individual research of one’s erotic and relational self -esteem who has lost or weakened within the relationship. Exploring patterns, escape from a sense of relational solitude, seeking intense emotional stimulation are just some of the most common motivations for betrayal in the female world, which still struggles to feel comfortable in re-inventing or proposing itself in a more daring or active way within the family context “, explains Dr. Giuliani.
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Monogamy in Italy
According to an investigation of Ashley Madison, international leading platform for those looking for extramarital and non-monogame relationships, only the 39% of Italians declares to be completely monogamous. It is therefore deduced that more than the other half is open to explore new relational models. While the program perceives infidelity as a phenomenon belonging purely to the male world, in reality it is not so. According to the data collected by the report on deconstructed infidelity drawn up by the platform (of October 2024), the gap is not as enormous as many believe. In Italy, in fact, the 26% of men were unfaithful, while the women they follow little with the 19%.
A new awareness of pleasure: what Italians are looking for
Thanks to the success of Temptation Island, which puts the desire at the center, the desire to explore one’s intimacy in a freer way also grows. According to data from idealinternational price comparison portal, The interest in erotic products has grown of +25% on an annual basis. It is a boom in searches for sex toys: +267% for BDSM products related to Sadomaso. Whisk, handcuffs, accessories for the Role Play: they are no longer only for a few curious, but more and more protagonists of a playful, consensual and conscious pleasure.
To follow, the condoms+21%, and the timeless dildo (+8%), confirming that the “classics” of sexual well -being continue to be a certainty for those who want to rediscover themselves or a new relationship with the other.