The Italian fashion house Salvatore Ferragamo Spa has a slight decline in sales in the first quarter of the current financial year. This result is particularly due to the negative consumer climate in the Asian-Pacific area and the weak development of the DTC business.
As of March 31, the group turnover amounted to 221 million euros. Compared to the previous year, when 227 million euros were implemented, this is a decline of 2.6 percent.
The weak direct-to-consumer channel (DTC) contributed significantly to the decline, whose net turnover decreased by 3.6 percent to EUR 164 million. The positive results in Europe, Japan and Latin America were only partially able to compensate for the negative development in the Asian-Pacific area. In contrast to the DTC business, the wholesale developed positively and recorded an increase in net sales by 7.9 percent to 54 million euros. Here all regions achieved positive results.
In the first quarter of 2025, the EMEA region recorded an increase in sales of 9.1 percent, followed by Japan (plus 4.1 percent), North America (plus 3.7 percent) and Central and South America (plus 0.8 percent). The turnover in the Asian-Pacific area fell by 13 percent.
“The difficult macroeconomic environment that the consumer stressed: internal confidence had an impact on the results of the first quarter and led to a decline in the customer: internal frequency, which could only be compensated for by a higher conversion rate and an increase in the average purchase value,” says a press release from the company.
As a measure against consumption restraint, the traditional house relies on the consolidation of the handbag category, the optimization of the offer of women’s shoes and the expansion of the price ranges.