The market research company Kantar has identified the most valuable automotive brands in the world in 2025. The top 10 show significant shifts compared to the previous year.
The automotive industry is in a phase of fundamental change, characterized by electrification, sustainability and Digitalization. This is shown by the current BrandZ Most Valuable Global Brands 2025 report from Kantar. The ten most valuable automotive brands in the world together achieve a total brand value of 224.1 billion US dollars, recording an average of seven percent growth compared to 2024.
The ranking is created in a volatile market environment characterized by global trade tensions and the transition to electromobility. While some established premium brands are experiencing losses in value, other manufacturers are benefiting from the increasing demand for sustainable mobility solutions and innovative technologies.
The study not only measures the financial value of the brands, but also takes into account their cultural impact, relevance in consumers’ lives and ability to innovate. Kantar highlights that more consumers than ever are motivated by sustainability. The ranking reflects developments in a market in which China has become the world’s largest automobile producer and exporter.
D. Maier / editorial team finanzen.net
11th place: The ranking
The ranking is based on Kantar’s BrandZ Most Valuable Global Brands 2025 Report and shows the ten most valuable automotive brands worldwide. The brands have a combined value of $224.1 billion and are growing at an average of seven percent compared to 2024. The report reflects brand value in a volatile market environment characterized by global trade tensions and the shift towards electrification. The study not only measures the financial value of the brands, but also their cultural impact and relevance in consumers’ lives.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Nata-Lia / Shutterstock
10th place: Honda
Honda opens the top 10 ranking with a brand value of $7.7 billion. The Japanese car manufacturer recorded a ten percent loss in value compared to 2024. Despite the decline, Honda remains one of the top ten most valuable car brands in the world.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Honda
9th place: Maruti Suzuki
Maruti Suzuki has a brand value of $8.3 billion. There is no comparative data for the previous year for the Indian company. The brand benefits from the growing automobile market in India.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: www.marutialto.com
8th place: Ford
The American automobile company Ford has a brand value of 9.6 billion US dollars. The company was able to achieve moderate growth of three percent compared to the previous year. Ford is thus demonstrating stable development in a challenging market environment.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: FotograFFF / Shutterstock.com
7th place: Porsche
Porsche has a brand value of $13.4 billion. The Stuttgart sports car brand had to cope with the greatest loss in value in the top 10 ranking with a decline of 20 percent. Nevertheless, Porsche remains among the most valuable automobile brands.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Porsche AG
6th place: BYD
Chinese electric car maker BYD has a brand value of $14.4 billion. With 44 percent growth, BYD leads the list in terms of value growth. The company benefits from global demand for affordable electric vehicles.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Robert Way / Shutterstock.com
5th place: Ferrari
Ferrari has a brand value of $14.5 billion. The Italian sports car manufacturer recorded the second best growth at 39 percent. The brand value reflects the exclusivity and the status as an investment object.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Ferrari
4th place: BMW
The Bavarian car manufacturer BMW has a brand value of 20.1 billion US dollars. With growth of 13 percent, BMW is showing positive development. The brand is now approaching the value of Mercedes-Benz.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: BMW Group
3rd place: Mercedes-Benz
Mercedes-Benz has a brand value of $20.8 billion. The German premium brand suffered a loss in value of nine percent. Despite the decline, Mercedes-Benz remains in third place.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Mercedes
2nd place: Toyota
The Japanese car manufacturer Toyota has a brand value of 29.3 billion US dollars. The company recorded a decline of three percent compared to 2024. Toyota still remains the second most valuable car brand worldwide.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Toyota
1st place: Tesla
With a brand value of over 86 billion US dollars, Tesla once again leads the ranking. The electric car manufacturer increased its value by 20 percent compared to the previous year. The rating is therefore far above all other automobile brands in the ranking.
Source: BrandZ Most Valuable Global Brands 2025 Report Kantar, Image: Katherine Welles / Shutterstock.com
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