C‘It is a lot of “information agitation” under our sky. Sara Sampietro, coordinator of theObservatory Opinion Leader 4 FutureThat Every year he analyzes the state of health of our informationalso to understand to what extent it can contribute to the improvement of the company and to the construction of a responsible community. Born in 2023 from the collaboration between Credem and the high school in medium communication and entertainment (Almed) of the Catholic University, the Observatory has probed the interests of 5 thousand Italians between 3 and 7 March 2025 this year. The research results will be presented tomorrow at the Catholic University of Milan. But Sampietro helps us to focus some preview themes.
Superficial or in -depth information: what really interests us. The Opinion Leader 4 Future Observatory
Starting from the variety of hot themes, and the speed of changes. In this period, he explains, we are very interested in (a third of the interviewees) The health of the Pope. Less but enough the economic situation of our country and the international situation.
Some gender differences are interesting: if men read news of economic policy, women, with the under 45, much less (22% of men than 13% of women). Women are interested in Rather of inflation and dear-life. So of microeconomous issues, those that impact their daily lives. They are also the most interested in the news with a strong emotional impact and the issues of petty crime and safety in our cities.
The war in Ukraine and that in Gaza: are we addicted?
Internationally it has rekindled The interest in the war in Ukraine (17%), higher than that of the 12%of March 2024. On the contrary, American politics (8%) and the situation in the Middle East (5%) arouse poor attention, highlighting a reduced perception of their potential relapse to European and Italian level. This situation suggests a predominant focus on Europe’s response, neglecting the dynamics beyond its borders. The attention to social and civic issues appears marginal, with the exception of sustainability, which is particularly felt among the under 44, With a percentage of 11% quotes, compared to 6% of the age group 45-64 years and 7% of over 64 years.
“The continuous conflicts, such as the one in Ukraine and the Middle East, affect us when something striking happens but then gradually stop interesting us “explains Sampietro. “Maybe they break through our interest because we identify with people who suffer them, as at the beginning of the Russian invasion, less for the repercussions they have on our lives”.
Too many news, read quickly. The advice to make “information hygiene”
However, there are some good practices that can be implemented as antidotes to absud and information redundancy: phenomena that mainly concern negative news, which we do not want to hear, or those too “covered”. “Our suggestion,” explains Sampietro, “is to focus on the significant themes and deepen them, rather than being satisfied with general but superficial information. The deepening, in addition to giving greater satisfaction, really increases our cognitive Bagagalio».
Another advice is of make “information hygiene”, dedicating itself to reading in a concentrated and focused wayfor about ten minutes in a row, perhaps several times a day. Again, Sampietro invites to comparison with their own circle of friends and acquaintances: a fundamental step To conquer your own critical point of view on thingsavoiding to give for granted important aspects and to magnify others that are less. Finally, improving the state of one’s ability to inquire, you can recognize more and better than experts, information broker, who will become our reference commentators and help us get an idea of the facts.
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