Tiina Lym has ordered a series for marketing reasons.
The invitation guest evening of the Maija movie in Myrskyluoto. Pink bröijer
Tiina Lym will have a new mini -series next week.
Lymi’s new five episodes TravelThe mini series is the original HSL series. Exceptionally, the subscriber is a commercial operator: HSL is a municipal association that operates public transport in the Helsinki metropolitan area and engages in business in its field.
According to Nelonen’s press information, the series tells about the absurd encounters of everyday life in public transport. In particular, the series follows the middle-aged banker Juhan, whose driving license is suddenly drying out due to speeding fines. When a taxi commissioned by Juhan does not arrive, he has to resort to public transport in the face of compulsion.
The roles include, among other things, the daughter of the director himself Ella Lymi. In addition to the series starring Carl-christian Rundman, Sanna-Kaisa fire, Dick Idman, Veeti Veikkola, Pablo Ounaskari.
If the link does not appear, you can watch the trailer from here.
HSL Brand Marketing Manager Anu Koskinen tells LinkedInin their publication why they have spent money on the drama series and not for traditional marketing and advertising.
– That’s why. The series is a tool for influencing. Its target group is difficult to reach: motoring, busy in the Helsinki metropolitan area. They do not work for a traditional campaign, but the story can get to where the advertisement does not above, Koskinen writes.
– Hopefully, the story will make you consider bubbling your own environment and the importance of everyday encounters for expanding your own perspectives. Permission to laugh at yourself and absurd situations is more than desirable at this time, he adds.
Travel mini-series starts on the screen and Nelonen on September 29 at 6:20 pm. See all TV shows and broadcast times on the Telku TV guide.