High-quality and regularly maintained shoes serve for a long time. That’s why it’s worth investing in shoe care.
Are you one of the typical Finns who own 6-10 pairs of shoes? Pictured is Zendaya. All Over Press by Emily Lipson
As we wrote before, Finns usually own six to ten pairs of shoes, and they are typically willing to pay around 76–150 euros for them.
Do we then remember to take care of these shoe purchases so that they remain as usable as possible for a long time?
Most Finns take care of their shoes at least sometimes. According to the expert, this has improved. All Over Press
The expert is happy that nowadays Finns have already learned to take care of their own shoes to a gratifying extent. Often, when buying new shoes, sellers are asked for maintenance instructions for the shoes.
– It’s a really happy thing. More than half when you maintain your new shoes before use with at least a protective spray. So this has clearly been learned here in Finland, he says Mari ViriSokos women’s fashion group manager.
Remember the different materials and equipment of the shoes when caring for them, because not all are suitable for every pair of shoes found in the closet, even if some are multi-purpose. Pictured is David and Victoria Beckham. All Over Press
However, he also sees cause for concern here.
– Most of the time, the new shoes are serviced before they are put into use, but otherwise only at the point when some problems come up with the shoes, Viri reveals.
The survey conducted by Sokos in June shows that 83 percent take care of their shoes only when there is a need for it.
1,170 Finns responded to the survey and it examined Finns’ shoe buying and shoe care and related challenges.
– Shoes are mostly serviced when they get visible dirt or when they look shabby. This is something that was highlighted in this study.
When you remember to maintain your shoe collection regularly, the shoes will remain usable for longer. All Over Press
The most common ways to maintain shoes are polishing or oiling them, brushing them, changing shoelaces and using shoe protectors.
About half of Finns use loose insoles in their shoes, and forty percent replace worn insoles as part of shoe maintenance. This is how it should be done.
Viri advises that it is worth choosing loose insoles diligently, because by changing them, you can get more concrete service life for the shoes at an affordable price.
On the other hand, about five percent of the respondents do not take care of their shoes at all.
When maintaining shoes, it is important to consider their materials and use the right kind of products and tools.
Contact a cobbler if home remedies no longer seem to be enough. Skilled experts know how to skillfully maintain your old favorite shoes in working condition. All Over Press