The Herzogenaurach-based sports goods manufacturer Puma also wants to bring its 2022 sustainability report closer to Gen Z and is now also publishing it as a podcast series.
At the ‘Re:gen Report’ podcast, “representatives of the next generation” from six countries will summarize the contents of the report, Puma announced on Thursday. These will be heard in ten episodes from June 1st – with three episodes.
“When it comes to sustainability, we believe in collaboration – whether it’s with NGOs, brands or consumers and especially with young people as they have to live with the choices made today,” says Anne-Laure Descours, Chief Sourcing Officer at Puma . “At last year’s Conference of the People, we realized that when we talk about sustainability, we need to do more to reach out to the younger generations.”
The first episode focuses on human rights and Puma’s goal of training 100,000 employees on women’s rights. Activist Anya Dillard and Viola Wan, Puma’s team leader for social sustainability in China, can be heard.
You can find more interesting podcasts here.