S.square that wins you do not change. The Omega and Swatch couple who return to the store with the Moonwatch watch, a great success of a few months ago, have put into practice the proverb. But also a new collection of shoes and bags that brings Italy and Brazil together and a capsule that has no limits of style and size. The latest Fall-Winter 2022/2023 shopping ideas.
Together again: Omega and Swatch
A second chance. The possibility offered to those who last March failed to grab one of the MoonSwatch models, which quickly sold out. The “Omega by Swatch” collection is, in fact, available again. The famous SpeedMaster watch, the first to have made a real lunar journey aboard Apollo 11 in 1969, then returns in the version in Bioceramic (mix of ceramic and a material derived from castor oil) and in the 11 colors space.
Paris in the heart of Milan
Anyone passing by the Milan Cathedral in these days could have a moment of disorientation: northern Italy or the heart of France? The H&M store has in fact changed its look for Fashion Week and has been transformed into a French brasserie. The shop has become the “Brasserie Hennes”, a fictional fashion destination that encompasses the iconic Parisian culture. Everyone is invited to sit outside and watch the exceptional style parade through the streets. In an evolution of the universe of Hôtel Hennes, Brasserie Hennes promises new adventures. Here fashion is for everyone and anything can happen.
«Welcome to Brasserie Hennes: an imaginary place where our AW22 collection shines. We are delighted to bring the wonder of Paris to H&M and look forward to sharing it with you all, ”said Ann-Sofie Johansson, H&M Creative Advisor.
Aesthetics and ethics
“Unique, sustainable and cosmopolitan”. According to Gianni Chiarini, founder of the leather goods brand of the same name, these are the three characteristics of the “Marcella Club x DOTZ”. “A collaboration that brings to the center of attention issues that are very important and increasingly crucial for the future, such as recycling, the circular economy and the involvement of a part of the marginalized society”. Limited edition and numbered bags and shoes, born from the meeting between the Italian and Made in Brazil brand of upcycling footwear DOTZ.
In the foreground, the attention to materials: recycled pet, agro-ecological cotton produced by small farmers in the Paraíba region and tassels made by a community of women from the favelas. «This capsule is not only dressed in fabrics with a Brazilian flavor, but also involves a part of society that lives on the margins in the supply chain. It is therefore a wealth not only aesthetic but above all ethical »says Chiarini. A maison that confirms its ability to preserve the best of Italian craftsmanship always looking ahead, in an elegant mix of innovation and tradition.
The Sozzani collection for charity
There Sozzani Foundation, with a view to circularity and charity, she has exhibited and on sale at the Sozzani Foundation clothes that Franca Sozzani, historic director of Vogue Italia, loved to wear: Azzedine Alaïa, Prada, Yves Saint Laurent, Gucci, Valentino, Miu Miu, Alberta Ferretti, but also accessories and shoes. And vintage pieces that she found while browsing the markets in search of unique pieces.
All profits from the sale will go to The Franca Sozzani Fund for Preventive Genomics, Harvard Medical School. The fund’s objective is to support research in the defense of preventive genomics so that everyone, regardless of ethnicity or socio-economic background, can have access to personalized strategies to promote health.
Points of view
“What you wear is your way of presenting yourself to the world, especially today that we live in an era where human contact is so rapid.” The stylist Miuccia Prada knows the communicative power of fashion well and today she offers another opportunity to the public to “take the floor”. Through the new Prada eyewear collection, for him and for her. Bold volumes, sophisticated three-dimensional workmanship and decisive lines characterize the new models, also lit by the different chromatic variations. Between futuristic inspirations and contemporary style.
Eternal friendships
“Karl’s was, and remains, an extremely important influence in my life and I am honored to have created this collection under his name.” So Cara Delevingne, actress, model and activist, talks about the capsule born in collaboration with the fashion house Karl Lageferld. The collection has two souls: inclusiveness (thanks to the versatility of the garments and the wide range of sizes) and sustainability (thanks to the choice of green and premium materials). “I can’t wait to find out how people will wear the various pieces we have created.” The appointment is in store, online and also in 15 pop-up specials around the world. In Italy in Milan, in via Manzoni 25.
Treasures of Italy
Shining like Rome. The jewels of the new Guess Jewelery collection are inspired, in fact, by one of the most famous viewpoints in Italy, the Orange Garden in the capital. Earrings, necklaces and rings all made of sterling silver with 18k gold plating. While cubic zircons and crystals give life to a play of colors and reflections that refers to a floral bouquet. The Bel Paese not only as a source of inspiration, but also a starting point for craftsmanship and meticulous attention to detail.
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