The Consumers’ Association visited branches of Albert Heijn, Aldi, Jumbo, Lidl and Plus and checked the prices of 90 offers per chain, spread over three branches. Jumbo made the most mistakes. For 31 of the 90 offers, this supermarket charged a different price at the checkout than in the store. Albert Heijn went wrong 22 times, Plus 17 times.
Jumbo was also the worst in previous studies. At Aldi and Lidl, the prices of offers were usually correct. In addition, the mistakes these supermarkets made were almost always in the customer’s favor, just like with Plus.
Response
Albert Heijn, Jumbo and Plus say they take the research results very seriously. They recognize that things are going wrong and guarantee improvement. Sandra Molenaar, director of the Consumers’ Association: “These kinds of mistakes are unacceptable, especially now that everything is becoming more expensive and consumers are looking for offers. The price at which the store advertises must also be the price you pay at the checkout. see that that is possible, other supermarkets can take an example from that.”
What do you think?
Do you always check your receipt? Do you notice a difference between the different supermarkets? And did you know that you can save 100 euros annually if you check the receipt?