Paprika, the Belgian brand specializing in plus size fashion, has reinvented itself to meet the demands of today’s women. With a new brand identity, a modern style and changing stores, Paprika confirms its new identity by offering inclusive fashion that every woman can feel comfortable in – regardless of her shape.
For three decades, the Belgian brand has offered numerous collections for curvy women up to size 54 that combine comfort, style and modernity. Blouses, pants, jeans, coats, dresses, accessories, etc. Each piece is designed to flatter all types of women and suit every occasion. The materials are selected for their comfort and quality.
Paprika’s values accompany every creation and every interaction with customers. Inclusivity is not an option, but the guiding principle in collection creation and customer care. No empty promises: The brand acts with sincerity, transparency and standards. Paprika knows her craft: plus-size clothing, cuts and techniques are implemented with heart, skill and passion. Our teams are committed every day and continue to develop with the women – solidly and sustainably.
Humanity and care are at the heart of every creation. Our goal? Women should feel understood, supported and valued through collections that match their desires and realities of life. Because respectful fashion is good.
Paprika consultants welcome women in 88 points of sale: 36 branches in Belgium, 5 in Luxembourg, 14 in France, 21 in the Netherlands and 12 in Germany. The brand is also present online with a modern and intuitive online store, true to its modernized identity, so that every customer can easily order her favorite pieces.
Discover the latest collections and find your style in a Paprika store or on paprika-shopping.de.