With the opening of their pop-up stores worldwide, brands use summer time to make new customers: to win inside and their regular customers: to reach the inside on vacation. A perfect opportunity to surprise with particularly imaginative scenarios. From Los Angeles via Paris and New York to Ibiza, Fashionunited has selected six extraordinary pop-ups.
Gentle Monster in Los Angeles
At the end of May, the South Korean glasses brand Gentle Monster presented its new collection 2025 in cooperation with the US doll franchise Bratz. One of the strong scenographic elements includes the huge installation of a Bratz doll that the visitors surprised.
Alhaja in Paris
In June, the Spanish jewelry brand Alhaja opened a pop-up store in the Marais district in Paris. For this first temporary shop, the label cooperated with the Japanese flower artist Yurika Moriya to enrich the atmosphere. It is the first independent retail experience of the brand in France.
Jacquemus on Ibiza
Among the many pop-up stores from Jacquendus, this is highlighted in Ibiza. In addition to a pop-up store, the French label also opened a ‘beach club’ there.
JW Pei in New York
The fashion brand JW Pei, based in Los Angeles, opened its first pop-up store in New York in June. There she officially launched her first prêt-à-porter collection.
Scholl in Milan
The Scholl shoe brand opened its first pop-up store in Corso Garibaldi 65 in Milan. This opening is the first self -initiative of the brand in retail.
Urban Sophistification in New York
At the beginning of June, the Urban Sophistification fashion brand opened a pop-up store in New York. There she presented a temporary art experience called Hungry. Metal scaffolding structure the room and a pizza oven serves as a presentation area for one of the best -selling bags of the brand.
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