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Finns’ desire to eat healthily can be seen on the food shelves in stores. More and more Finns are thinking about the health effects of the food they eat. Well-being thinking, which has been on the surface for several years, is a megatrend in the food world. One food trend related to well-being in particular is growing rapidly. It’s a protein. The Food Industry has responded to this need for several years by launching various products, which usually have protein powder added to them.

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