The Israeli-American production company Kornit Digital enters a strategic partnership with MAS ACME USA, the US subsidiary of the global clothing manufacturer Mas Holdings.
Together they want to modernize the US fashion industry, said Kornit Digital. Mas Holdings is the largest clothing technology player in South Asia and works for big names such as Nike, Victoria’s Secret, PVH, GAP and Marks & Spencer. The US subsidiary MAS ACME USA specializes in optimizing the supply chain and digital production technology.
Cooperation should make it easier to produce the fashion brands connected to Mas Holdings on request and without overproduction, without being dependent on producers: inside in distant countries. This can lead to less textile waste, shorter delivery times and better margins for fashion companies, as is emphasized in the press release. The cooperation initially focuses on the US market.
The combination of the Kornit technology with the data -controlled approach of MAS creates a new model in which buyers: inside has the opportunity to buy small and more precise. “The fashion industry is large and complex, but the system is outdated and full of waste,” says Ronen Samuel, Chief Executive Officer (CEO) from Kornit Digital. “There is an urgent need for changes. This cooperation shows that there is another way.”
This article was used with digital tools translated.
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